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Shoutlet, a social media management tool, has proven to be invaluable for small companies with limited resources looking to manage their …
Overview
What is Shoutlet (Discontinued)?
Shoutlet is a cloud-based social relationship platform that enables marketers to publish, engage and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube. The product’s focus is on quantifying return on…
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What is Shoutlet (Discontinued)?
Shoutlet is a cloud-based social relationship platform that enables marketers to publish, engage and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube. The product’s focus is on quantifying return on…
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Alternatives Pricing
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Product Details
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- Competitors
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What is Shoutlet (Discontinued)?
Shoutlet (Discontinued) Competitors
- Adobe Social
- Oracle Social Cloud (legacy)
- Khoros Marketing (Formerly Spredfast + Lithium)
Shoutlet (Discontinued) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Shoutlet is a cloud-based social relationship platform that enables marketers to publish, engage and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube.
The product’s focus is on quantifying return on social, integrating social data into business and scaling social across the enterprise. Features include tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and analytics with integration with recognized web analytics tools from Google Analytics, IBM Digital Analytics, Omniture and Webtrends.
Shoutlet was acquired by Spredfast in August 2015.
Adobe Social and Oracle Social Cloud (legacy) are common alternatives for Shoutlet (Discontinued).
Reviewers rate Usability highest, with a score of 7.7.
The most common users of Shoutlet (Discontinued) are from Mid-sized Companies (51-1,000 employees).
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(40)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Shoutlet, a social media management tool, has proven to be invaluable for small companies with limited resources looking to manage their social media outreach. With Shoutlet, users can create and schedule social media posts across multiple platforms, saving time and effort. According to Lindt Canada, this software has helped them streamline their social media management and consumer promotions, resulting in significant time and cost savings. Additionally, Shoutlet's ability to quickly and efficiently post to multiple social networks simultaneously, along with its shortened URL publishing feature, has made it easier for businesses to reach their target audience effectively.
Moreover, Shoutlet offers various features that cater to the unique needs of different organizations. For instance, Proof Interactive utilizes Shoutlet's contest section to manage quarterly sweepstakes for clients, while many businesses use the software for time and cost-efficient in-house Facebook tab and contest building. The ability to manage multiple Facebook targets without creating new target groups constantly is another significant advantage highlighted by users. The platform also provides community management across Facebook, Twitter, and Google+ in one dashboard, allowing businesses to maintain a cohesive online presence across multiple social platforms.
Furthermore, Shoutlet plays a crucial role in customer service management. It helps address customer questions and complaints promptly while providing valuable insights into audience engagement. Businesses can also utilize the software to run giveaways and contests, further engaging their audience and bolstering their social media presence. Additionally, Shoutlet's reporting capabilities enable users to generate monthly reports on social media activities and analyze critical business decisions based on analytics. Overall, Shoutlet serves as a comprehensive tool for managing social media content distribution, streamlining workflows, improving engagement with customers, and driving growth in online communities.
User-Friendly Contest/Everywhere Page Feature: Several users have praised Shoutlet's contest/everywhere page feature, describing it as fantastic and user-friendly. They appreciate how easy it is to create clean and professional end products using this feature.
Easy-to-Use Shoutbox for Post Creation and Scheduling: Many reviewers have highlighted the ease of use of Shoutlet's Shoutbox feature. They find it incredibly easy to create, preview, and schedule posts. The flexibility it offers in terms of post types, scheduling, and targeting fan segments based on various inputs is also highly appreciated.
Efficient Content Distribution for Multiple Brands and Social Channels: Users have commended Shoutlet for its effectiveness in planning and organizing content distribution across multiple brands and social channels. The ability to efficiently post to multiple platforms simultaneously is seen as a significant advantage. Additionally, users like that they can create contests and Facebook tabs in-house without requiring additional development resources.
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Limited social media coverage: Some users have expressed frustration with the limited social media coverage provided by Shoutlet, particularly regarding Facebook restrictions that prevent them from tagging other Facebook pages within the Shoutbox. They believe that Shoutlet should work on covering a wider social media landscape.
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Usability issues: Several reviewers have mentioned usability issues with certain features of Shoutlet. For example, users have suggested improvements to the Social Contest 'Canvas' functions to enhance participant usability, such as showing notifications in a modal window. Users also desire more robust and integrated reporting capabilities and find that modules like 'Shoutlet Profiles' need improvement in terms of usability.
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Lack of integration and development for certain platforms: Some users have noted that while Instagram and Google+ are integrated into Shoutlet, they are not as developed as the APIs for Facebook and Twitter due to API restrictions. Additionally, users hope for future integration with Pinterest but understand that it depends on Pinterest's permission.
Attribute Ratings
Reviews
(1-9 of 9)Companies can't remove reviews or game the system. Here's why
November 18, 2015
Shoutlet: You'll Pay to Play but Worth the Money!
Shoutlet was utilized for social posting and reporting across our entire company. It was ideal in keeping track of client goals as well as creating professional reporting to present to our clients. It's easy to use and learn, was constantly being updated with the ever changing industry and created aesthetically pleasing work for both our account managers as well as content strategists.
- It's easy to use and pick up new updates.
- It was constantly being updated with the ever changing industry.
- Created aesthetically pleasing reporting and posting on behalf of my clients.
- Couldn't tag other pages directly from Shoutlet (ie: posting a Mashable post and tagging Mashable).
- Had to manually set the best time for it go out when a lot of other platforms have the capability to set the best posting time for you.
- No guarantee on quality of photo size.
September 30, 2015
We Shout for Shoutlet
Score 8 out of 10
Vetted Review
Verified User
Shoutlet is used in our organization to automate posting, simplify the creation of landing pages as they are associated with promotions and campaigns, interfacing with our creative services team and on some level for approval of content. It is used heavily in our social media department and sporadically across the company with key members in creative services, PR and Marketing Communications. It addresses challenges in automating social media posts as well as posting different versions across brands or profiles.
- Ease of use/Intuitive - Training was relatively easy and basic functions are simple to figure out.
- Creative ideation - Shoutlet teams are great at being on hand to share best practices from other clients and their own experience
- Great employees - The Shoutlet team is always very friendly and easy to talk to
- Functionality - We have a complex company and run into a lot of bugs with Shoutlet. They are fond of providing work arounds but a lot of what they are fixing, we thought was agreed upon functionality.
- Work Flow - The work flow capabilities were slightly exaggerated between our tool review to actual implementation. The biggest gap is that if you are using workflow for a post approval, it does not track who makes changes or notify approvers when changes are made.
- Hierarchy - Our companies unique set up has provided a challenge in sharing content down though our profiles.
- Analytics - We've been challenged with pulling analytics (Twitter) based on tags which means even if we tag an entire campaign, we cannot get comprehensive analytics for it.
Score 8 out of 10
Vetted Review
Verified User
Shoutlet is currently being used to create and schedule social media posts for us. We also utilize the contest section to manage our quarterly sweepstakes.
- The contest/everywhere page feature on Shoutlet is fantastic. It is user-friendly to set up and manage. The end product looks clean and professional
- The Shoutbox feature is incredibly easy to use to create, preview and schedule posts. I love the flexibility it gives in types of posts, ease of scheduling and ability to target your fan segments based on a large variety of inputs.
- The calendar makes it incredibly easy to keep track of what is being posted where and when.
- Honestly, every time I've had a technical issue with Shoutlet, their Tech Therapy team has been quicky, friendly and very helpful.
- My one big "complaint" about Shoutlet is that you can't tag other Facebook pages within the Shoutbox, but that's due to Facebook restrictions.
Score 9 out of 10
Vetted Review
Verified User
We use Shoutlet to manage over 14 different social profiles across Facebook, Twitter and Google+. The amazing calendar tool allows us to easily schedule and see the different posts going out daily, weekly or monthly. This has been a great time-management tool, freeing up more time for our team to come up with great content.
- Scheduling posts across multiple social accounts
- Easy implementation of contests (set-up and tracking entries)
- Amazing reporting for all social channels in one tool
- Good Social CRM to track conversations on different platforms from one easy-to-navigate dashboard
- For contests, adding Facebook authentication for entries/voting is a bit hidden. It's possible, but you have to know where to look.
My company (Paramount Communication Group) uses Shoutlet to manage out social media efforts and support our online marketing strategies. We also resell Shoutlet accounts to our existing Email Marketing clients and provide full support and consulting for how to use Shoutlet to the fullest extent. It has been a valuable tool for managing social media campaigns for our business and for our clients.
- Shoutlet connects to all of the major social networks. They continually look to add compatibility and engagement options for new social networks as they grow in popularity. The social media world moves fast, so keeping up with new trends and features is greatly welcomed.
- Excellent customer service. They have a great support staff that provides valuable, clearly written tutorials that are quick and easy to understand. Their whitepapers, webinars, and training sessions are also very helpful.
- Social Canvas. Shoutlet makes it easy to build Facebook apps, microsites, or landing pages through their Social Canvas tool. Whether you're trying to build an email collection app for Facebook, create a contest/giveaway to drive engagement, or create a landing page on your website that showcases videos, social links, or blog posts, Shoutlet can make it happen.
- Social Switchboard is a great tool, but it might not be as useful for businesses with smaller social media followings.
- I would like to see more features in Shoutlet that emphasize the value of Email data. More features that pull emails, support email marketing efforts, and easily transfer to other platforms would be a welcome addition.
- I really like the Poll feature in canvas, but it lets you vote more than once and that can skew the results. I would like to see more features built into the Poll design functionality.
November 04, 2014
Shoutlet, Robust Platform with Issues
Score 7 out of 10
Vetted Review
Verified User
Shoutlet is being used by the Social Media Department. It is used to schedule content across our social media platform and for creating and maintaining canvas pages for contests and/or events. It also aids in measuring ROI. Generally, it saves time by allowing content to be pre scheduled and due to the integration of canvas pages when a landing page is required for a contest/event.
- Shouts (posts) can be created for multiple platforms at once. Very useful when needing to share a message across multiple platforms.
- Reporting is robust.
- The CRM tool is very useful, overall, despite some issues.
- When submitting Tech Therapy tickets, some are escalated to developers as it is an issue beyond the Therapist's ability to troubleshoot. You will never hear from them again.
- Some SCRM features are buggy and have yet to be addressed by the development team. For example, Twitter mentions do not all load into the corresponding stack.
- The mobile app does not integrate many of the features. Some of the options available in SCRM are not present on this platform, though it is supposed to be a mobile version of SCRM.
July 28, 2014
Shoutlet - good for contests and engagement.
Shoutlet was used for our social media purposes. It helped us know who our audience was and the engagement we were receiving. Also, we used it to create tabs on our Facebook profile and run giveaways and contests.
- Contests - easy to understand and run once built
- Insights - good insights for Twitter at the time
- Creating the tabs could have been a smoother process, Shoutlet IT had to be involved numerous times to connect tabs and it was not an easy process.
July 21, 2014
SHOUTing from the rooftops - Shoutlet is Tops!
Score 10 out of 10
Vetted Review
Verified User
We currently are using Shoutlet as a tool to build applications and contests. It is being used in 2 locations by 5 people. It's a great tool for us all to stay on the same page and on top of every day tasks.
- Building contests and Facebook tabs is extremely easy and user friendly.
- Shoutlet's Social CRM is a great for keeping an eye on all of our Social Media sites. The mobile app works great for work on the fly!
- Shoutlet's reporting and analytics help us see what areas are performing the best and which areas need some help.
- We are hoping that in the near future there will be an area for Pinterest. However, we do understand that Pinterest is the one that needs to allow that.
February 06, 2014
Shoutlet an Excellent, Well-supported Tool for Larger Orgs
Score 8 out of 10
Vetted Review
Verified User
Shoutlet was used by one department in the city, the Health Department, and was purchased to help manage and grow social engagement with people it served in the city.
- Excellent support staff, based in Madison - a real person always answered the phone!
- Deep, robust system that can handle a lot of the details of social media management while making sense of it for you.
- Reps assigned to each account are very friendly and ready to help with social campaign ideas and ways to integrate Shoutlet into communication plans.
- The user interface for developing Shoutlet content has become less user friendly over the years. It used to have a node-style editor that was easy to pick up and use without much training, making it simple to create the widgets I needed at the time. The new 'Canvas' tool is less intuitive, and there were items I was trying to create with it that failed to come to fruition, even after calling the support line and getting help with it.
- I never remember it being easy to access my Shoutlet files, with it usually requiring 3 to 5 clicks to get to them.
- Buyer beware - this is not a tool for a small, understaffed communications / IT departments. It is a very robust social media management tool, and priced that way. You will likely need to have at least one staff person dedicated to social media in order to get your money's worth with Shoutlet.